Microchip and Marelli Jointly Launch Open-Standard Display Connectivity Solution for Software-Defined Vehicles

Microchip and Marelli Jointly Launch Open-Standard Display Connectivity Solution for Software-Defined Vehicles

— Leveraging ASA ML standard connectivity technology to transmit image and video signals from the central compute unit to in-vehicle displays

Microchip Technology Inc. and global automotive supplier Marelli today jointly announced a new solution that, based on the open in-vehicle video connectivity standard ASA Motion Link (ASA ML), can push image and video content generated by the vehicle's central computer directly to in-vehicle displays. The solution helps OEMs simplify display architectures, optimize system costs, broaden supply chain flexibility, and support the transition to software-defined vehicles (SDVs).

ASA Motion Link is an open standard for in-vehicle video connectivity and serializer-deserializer (SerDes) communication defined by the Automotive SerDes Alliance (ASA), which brings together global OEMs, Tier 1 suppliers, and semiconductor companies. The standard enables secure, high-speed video and image transmission between devices from multiple vendors, improves ecosystem interoperability across the automotive supply chain, and provides manufacturers with a scalable alternative to proprietary video transmission technologies. As a founding member of ASA, Microchip is driving the automotive industry's transition from closed proprietary connectivity technologies to open, interoperable universal standards. Microchip's camera solutions have undergone extensive interoperability validation, and the company's related solutions have now expanded into the in-vehicle display connectivity domain.

As automotive architectures evolve toward centralized computing and software-defined vehicles, automakers are seeking connectivity solutions that can meet growing performance demands, reduce system complexity, control costs, and support scalable vehicle electronic architectures. In this joint demonstration solution, image and video content generated by the vehicle's central computer is processed by the Microchip VS7000 ASA ML chipset and transmitted over a high-speed standardized link.

Marelli is the first to complete integration of this technology on the display-end side, enabling configuration and tuning of the ASA ML deserializer to directly decode standardized video streams at the display. This ensures that centrally generated content—such as camera feeds, navigation maps, in-vehicle infotainment images, and vehicle control interfaces—is accurately received, synchronized, and output, while simplifying the display-end electronic architecture.

Kelei Shen, President of Marelli's Electronics Business, said: "The transition to software-defined vehicles requires the industry to adopt more open, flexible, and scalable electronic architectures. As a system integrator in the automotive supply chain, Marelli integrates leading technologies from multiple partners to deliver complete solutions to OEMs. This collaboration demonstrates how open standards can accelerate technological innovation and provide the interoperability required for next-generation in-vehicle architectures."

Kevin So, Vice President of Microchip's Communications Business Unit, said: "Open standards play a key role in reducing the industry's reliance on proprietary technologies and accelerating innovation. The collaboration between Microchip and Marelli demonstrates that ASA Motion Link can provide automakers with a secure, interoperable, and scalable connectivity solution that simplifies ecosystem integration across the entire supply chain."

This collaboration demonstrates how open-standard-based connectivity technology can support the development of in-vehicle networks and electronic systems, enabling secure communication between central computing systems and display devices. It also reflects Marelli's continued commitment to adopting open standards, driving a more open automotive ecosystem by simplifying development processes and optimizing system costs.

For more information about Microchip's ASA ML family of solutions, please visit the official website page.

About Microchip Technology Inc.

Microchip Technology Inc. is a leading provider of a rich portfolio of semiconductor products, dedicated to making innovative design easier through complete system-level solutions and helping customers overcome the key challenges of applying emerging technologies to mature markets. The company offers easy-to-use development tools and a broad product portfolio to support customers throughout the entire design process, from concept to final implementation. Headquartered in Chandler, Arizona, USA, Microchip continues to deliver solutions to industrial, automotive, consumer, aerospace and defense, communications, and computing markets through exceptional technical support. For more information, please visit the company website at www.microchip.com.

Marelli is a global mobility technology supplier to the automotive industry. With deep expertise in innovation and outstanding manufacturing capabilities, Marelli is committed to working with customers and partners to drive the future of mobility and create a safer, greener, and more connected world. Marelli employs approximately 40,000 people worldwide, with operations spanning more than 150 production and operating sites globally. For more information, please visit the company website at www.marelli.com.