AMD Brings the Power of Agentic AI to Embedded Design and Development Cycle AMD Ross agentic AI assistant spans software, silicon and board design to dramatically accelerate embedded system design, optimization, debug and deployment compared to typical development life cycles.

Please read through and acknowledge the Terms & Conditions before downloading.
By downloading and incorporating the AMD Trademarks or AMD Logos and/or images provided herein (collectively, the “AMD Mark(s)”), you are accepting the Terms and Conditions and committing you and your company to the Terms and Conditions. Once the Terms and Conditions are accepted, AMD uses Cookies to enable the user to bypass this screen when downloading AMD brand assets in the future.
The AMD Marks are owned exclusively by Advanced Micro Devices, Inc. ("AMD"), protected under relevant trademark and copyright laws around the world, and are provided on an “as is” basis without warranty of any kind, express or implied, for use subject to the terms of this license (“License”). AMD hereby grants you ("Licensee" or “You” or “Your”) limited permission to use the AMD Mark(s) solely in connection with the advertising, marketing, promotion, and sale of Licensee products that include an AMD CPU, GPU, APU, or FPGA (each an “AMD Processor”) and in accordance with the AMD Corporate and Product Branding Guidelines, which may be modified by AMD from time to time. You agree to ensure that You are in possession of the latest, updated version.
This grant does not extend to use of AMD Mark(s) on Licensee product packaging or use of AMD Mark(s) on any goods that do not contain an AMD Processor. AMD shall remain the exclusive owner of all rights in the AMD Mark(s), and this License does not grant any other rights with respect to AMD’s Mark(s) trademarks or copyright. You agree that You will not, nor will you help others, contest, attack, or dispute AMD’s rights in the AMD Mark(s). The AMD Mark(s) must be used only in a positive manner and shall not be used in any way that may, in AMD’s sole judgement, disparage AMD’s reputation.
You agree not to use the AMD Mark(s) in a manner to suggest AMD’s endorsement or sponsorship of your goods or services, or in any way that may create confusion as to the source of the goods, and Licensee’s company name, logo or product name shall appear on any products or related materials where an AMD Mark(s) is used. This license may be terminated by AMD at any time, and failure to comply with these terms will result in automatic termination of this License.
Sometimes AMD acquires the right(s) to certain image(s) and includes such image(s) within AMD system(s) (“Licensed Images”). You agree to refrain from using Licensed Images for any reason outside of those directly related to your reason for accessing AMD system(s) contemplated under these Terms and Conditions. Additionally, you agree to comply with all limitation(s) on Licensed Images that are communicated to you by AMD, including but not limited to limitation(s) conveyed to you via notes in a file containing the Licensed Images.
If You encounter any non-public information related to AMD (“Confidential Information”) while accessing AMD system(s), You agree to (a) reasonably protect and not disclose any Confidential Information to any third party(ies) without AMD’s written permission; and (b) refrain from using Confidential Information in ways not relating to your access of AMD system(s).
If it is determined by AMD – in its sole opinion - that You have violated these Terms and Conditions or have otherwise misused Confidential Information, Your access to AMD system(s) may be revoked immediately and without notice.
If you have any questions regarding the terms and conditions of this Agreement, please contact the AMD Law Department at amd.trademarks@amd.com .
What’s the News? AMD today introduced AMD Ross™, an agentic AI assistant designed to accelerate the complete embedded development flow – from architecting the design to optimization, debugging, PCB design, schematic review, software, AI and deployment of the actual system. AMD Ross enables natural-language tool interaction and the deployment of expert-developed agent skills, reusable workflows and a grounded AMD Knowledge Base that guide the entire design process. It connects to tools, scales expertise, automates proven repeatable workflows and analyzes results, 1 helping engineers quickly move from design intent to implementation and dramatically accelerating typical embedded development cycles.
Why It Matters? AMD Embedded products span FPGAs, adaptive SoCs, x86 embedded processors and specialized edge AI platforms, all supported by a rich ecosystem of development tools and workflows. As designs become increasingly sophisticated, engineers have an opportunity to streamline how they apply these resources and proven engineering practices across the entire system development life cycle. By capturing expert methodologies as reusable agent skills, organizations can make specialized knowledge more accessible, enable more consistent execution and free engineers to focus on higher-value design challenges.
How Does AMD Ross Help Developers?
What Does AMD Ross Support? AMD Ross supports the embedded development journey, from hardware design and debug to software and algorithm development, edge AI implementation and deployment. Using natural language, developers can ask AI agents to search documentation, check tool status, run commands, guide debugging and execute proven workflows. 1 AMD Ross works across the entire AMD Embedded portfolio of tools to enable users to:
Perform hardware and software partitioning.
Implement high-level synthesis tool-based hardware designs.
Optimize silicon design and debug.
Develop embedded software applications and algorithms.
Optimize machine learning algorithms by using AMD embedded AI software.
Accurately estimate power and optimize for lower power.
Perform system schematic review and optimal board layout.
AMD Ross is client-agnostic, giving teams flexibility to use their preferred large language models (LLMs), integrated development environments (IDEs) and command-line environments while remaining connected to AMD Embedded development tools.
What Makes AMD Ross Unique? Unlike generic AI assistants, AMD Ross is built around AMD Embedded development environments, institutional AMD engineering knowledge and expert-authored methodologies. It’s not merely an AI coding assistant layered on top of development tools; it combines direct access to AMD development environments, AMD documentation, AMD-authored workflows and reusable engineering expertise into a purpose-built embedded development experience. AMD Ross delivers contextual guidance and workflow automation that generic copilots cannot provide, while remaining flexible through open support for all preferred LLMs, IDEs and command-line environments. AMD Ross does this by bringing together four purpose-built components:
Model context protocol (MCP) servers: Based on open-standard MCP servers, AMD Ross connects AI agents to AMD Embedded tools. This connection enables AMD Ross to query information, run commands and work within the design environment.
AMD Knowledge Base: AMD-validated vectorized databases contain user guides, product guides, white papers, application notes and answer records. They provide AMD validated answers and documentation access through the cloud or in an offline environment available locally.
Agent skills: Open, expert-authored markdown files capture repeatable, shareable best practices for common design tasks. These skills can guide an LLM through structured workflows such as timing optimization or restructuring of a C++ design for higher performance in Vitis HLS.
Design examples: Ready-to-run designs demonstrate how agent skills can be applied to real-world embedded applications.

What Can AMD Ross Accomplish? AMD Ross is designed to accelerate a development team’s journey from design intent to deployment, including:
Faster time-to-prototype through AI-assisted workflow automation.
Shorter debug and optimization cycles through AMD-validated guidance and reusable methodologies.
Higher developer productivity by automating repetitive tool interactions and tasks.
Accelerated onboarding of new engineers through access to proven expert workflows.
Consistent execution of best practices across teams and projects.
Greater reuse and scalability of institutional engineering knowledge.
“The AMD Ross agentic AI assistant has been a valuable addition to our development workflow. It helps us identify and troubleshoot issues more efficiently, reducing the time and effort required during the debugging and bring-up stages,” said Ms. Geetha Govindaraj, associate director, FPGA SOM BU, iWave Global.
AMD Ross-enabled workflow examples include:
Transforming natural-language intent into development actions by searching documentation, executing tool commands, generating code, iterating designs and guiding developers toward design goals.
Understanding and resolving tool errors through simplified explanations, contextual guidance and corrective recommendations.
Analyzing timing issues using AMD timing methodologies to identify violations, explain root causes and suggest implementation improvements.
Optimizing Vitis HLS designs through recommendations for pipelining, loop optimization, pragma insertion and architecture refinement.
Accelerating hardware debug through guided signal capture, debug-core configuration, interface analysis and root-cause identification.
When will AMD Ross be Available? AMD Ross represents a new approach to embedded development, combining agentic AI, AMD expertise and proven workflows to help teams work more efficiently across hardware, software, AI and system design. By making engineering know-how easy to access and reuse, AMD Ross helps organizations accelerate development, scale expertise and bring innovative products to market faster.
AMD Ross is available now. Developers can start their agentic AI journey at AMD.com/Ross . AMD plans to roll out additional AMD Embedded tools and workflow capabilities under AMD Ross on a monthly cadence.
Terms of Use/Copyright
AMD Ross operates within configured user permissions and supported tool environments. Users remain responsible for reviewing generated outputs, recommendations, and proposed actions before relying on or implementing them. Customers should not submit confidential, personal or regulated data unless authorized for use with the applicable model, tool and deployment configuration.
Copy URL Copy citation Copy text Press inquiries: corporate.pressinquiry@amd.com
More from this category

The State of Adaptive Computing: Building on Innovation; Designing for What’s Next